What We See - Innovation

Tokyo Innovation
Tokyo has traditionally drawn on its rich array of cultures for inspiration, but now there is a new wave of innovation. New forms of creative communication have been developed by mixing rapidly evolving technologies and uniquely Japanese design aesthetics.

Tokyo Innovation presents some powerful case studies to convey how Tokyo has now become fertile ground for the cultivation of new forms of advertising using Japan's unique culture, technology and craftsmanship.

Dentsu Group puts its corporate slogan "Dentsu=Good Innovation" into practice through creating strong innovative advertisements.
Tokyo Innovation
The 1st exhibition of Tokyo Innovation took place in London, hosted by Dentsu London and supported by D&AD.