Dentsu Inc. announced today that its global business headquarters Dentsu Aegis Network Ltd. has launched Interprise, a full-service global agency specializing in business to business (B-to-B) solutions to address expanding marketing demand in this area. Headquartered in London and with offices in New York, San Francisco, Singapore, Hong Kong and Sydney, Interprise will expand into other major markets during 2016.

In addition to increasing client needs, the launch of the new agency was prompted by the increasing investment in their B-to-B divisions by more than fifty percent of the world’s top global market brands and their proactive marketing activities. With the B-to-B market accelerating at speed and commanding US$ 200 billion in estimated marketing spend* , Interprise is well positioned to lead the sector globally. In light of these circumstances, the establishment of the new agency will further strengthen the services already being provided by the Dentsu Group in the B-to-B domain, increase synergies with other Group companies, and expand its footprint.