In commemoration of the 40 years of diplomatic ties between Vietnam and Japan,
TBS and VTV jointly aired a co-produced drama “The Partner.
Dentsu media Vietnam played a pivotal role in conceptualizing the film,
helping to forge the partnership between the two broadcasters,
as well as in the planning and management of the production.

In addition to highlight, after the broadcast of the Partner,
VTV will continue to celebrate the diplomatic relationship between the two countries through the TBS drama festival,
where VTV will air an additional 100 episodes of japanese drama
and content from TBS between october 2013 to march 2014.

Case : Partner  |   Country : Vietnam  |   Client : VTV (Vietnam) TBS (Japan)   |   Agency : Dentsu Media Vietnam

PR exposure in Japan & Vietnam

TBS Drama Festival on VTV

For the 1st time,

93 episodes of Japanese drama

have been airing at golden time
on the biggest channel of Vietnam

Vietnam film festival

Grand Prix

Golden Lotus Award

& 4 other awards:

  • Best Actor
  • Best Actress
  • Best Cameraman
  • Best Art Designer