iButterfly - AXE in Vietnam

iButterfly, an augmented reality application, allows users to search and “catch”
augmented reality butterflies with their smartphones.!
The butterfly can be a unique coupon for a participating retailer.
In December 2012, AXE i-Butterfly filled the skies for AXE. Catch 4 AXE hot angels iButterfly to win sample products from AXE.
There were impacts of 86,000 butterflies were caught and 40,000 apps downloaded in 3 weeks in Vietnam.

Case : AXE PARTY HUNT - iButterfly  |   Country : Vietnam
Client : Unilever Vietnam / MindShare Vietnam  |   Agency : Dentsu Media Vietnam