iButterfly, an augmented reality application, allows users to search and “catch” augmented reality butterflies with their smartphones.! The butterfly can be a unique coupon for a participating retailer. In December 2012, AXE i-Butterfly filled the skies for AXE. Catch 4 AXE hot angels iButterfly to win sample products from AXE. There were impacts of 86,000 butterflies were caught and 40,000 apps downloaded in 3 weeks in Vietnam.
Case : AXE PARTY HUNT - iButterfly|
Country : Vietnam
Client : Unilever Vietnam / MindShare Vietnam|
Agency : Dentsu Media Vietnam