Dentsu Aegis has merged two of its agencies in Singapore, creating a new agency that it believes represents the “future state” of media where content sits in the middle.

Dentsu Mobius Media (DM2) is a combination of specialist digital agency Dentsu Möbius and global media agency Dentsu media and will be led by CEO James Hawkins, who was previously CEO of Dentsu Möbius in Asia.

Dentsu Aegis Network Philippines has officially appointed Jam de Guzman as General Manager for Dentsu media Philippines effective immediately. This is a newly-created role following the formal establishment of Dentsu media Philippines, which he will be responsible for driving business growth and raising the profile of the agency in the country.

Jam joined Dentsu Aegis Network in 2013 as Director for Media Service and under his leadership, he has successfully landed the agency’s biggest media pitch – the Philippine Department of Tourism, which won media assignments across multiple markets in Asia Pacific and the Americas. Most recently, the agency won several category-leading brands such as Philippine National Bank, Cherry Mobile and Fitness First, and has contributed to the network’s new regional business wins such as Disney Studios and Mondelēz International.

National Payments Corporation of India (NPCI) has appointed Dentsu Media, a full-service agency from the Dentsu Aegis Network, as their media agency. The agency won the account following a multi-agency pitch.
Commenting on the win, Divya Karani, CEO, Dentsu Media India, said, “We are very proud to be the media partner to National Payments Corporation of India’s RuPay card. This mandate is a great addition and testimony to our understanding and work with other marquee clients such as SEBI, AMFI and RBI in this sector.”

Dentsu Inc. was named Advertising Agency of the Year* and Interactive Agency of the Year for the third year in a row as well as Direct & Promo Agency of the Year at the 19th Asia Pacific Advertising Festival (ADFEST 2016) held from March 16 to 19 in Pattaya, Thailand.

Dentsu Inc. announced today that its global business headquarters Dentsu Aegis Network Ltd. has launched Interprise, a full-service global agency specializing in business to business (B-to-B) solutions to address expanding marketing demand in this area. Headquartered in London and with offices in New York, San Francisco, Singapore, Hong Kong and Sydney, Interprise will expand into other major markets during 2016.

In addition to increasing client needs, the launch of the new agency was prompted by the increasing investment in their B-to-B divisions by more than fifty percent of the world’s top global market brands and their proactive marketing activities. With the B-to-B market accelerating at speed and commanding US$ 200 billion in estimated marketing spend* , Interprise is well positioned to lead the sector globally. In light of these circumstances, the establishment of the new agency will further strengthen the services already being provided by the Dentsu Group in the B-to-B domain, increase synergies with other Group companies, and expand its footprint.