News

05 Feb 2015

Dentsu media Conducts Survey on Mobile Carrier Use Status and Brand Evaluation in Six Asian Markets

We are pleased to announce our conducting of the “Dentsu media MoCTS (Mobile Carrier Tracking Survey).” This MoCTS is an online survey targeting six Asian countries (Indonesia, Malaysia, the Philippines, Taiwan, Thailand and Vietnam) in an attempt to track how consumers use mobile carriers and their evaluations of mobile carrier brands. Based on the results of this MoCTS, meanwhile, it can be surmised that 24% of current mobile users are specifically considering switches to other carrier brands within the next 18 months. Please find more on the enclosed whitepaper.

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Please see the attached whitepaper for more details:

Dentsu_media_MoCTS2014